Do you wish to import and sell products from a licensed brand outside the EEA (EU-member states plus Norway, Iceland, and Liechtenstein)? You need permission from the license holder. Imports without this permission are referred to as 'parallel imports', which are banned.
The penalties for parallel imports may vary from compensation to the destruction of stocks.
Parallel imports within the EEA
If your products have been imported within the EEA via an official distribution channel, you may market it freely within the EEA.
Parallel imports of medication
The ban on parallel imports does not apply to medication. If you want to put medicines on the market as a parallel importer, you will need a parallel marketing authorisation from the Medicines Evaluation Board (MEB of the College ter Beoordeling van Geneesmiddelen, CBG).