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If you manufacture medicines and want to advertise them, you must adhere to the rules specified in the Medicines Act (Geneesmiddelenwet). It distinguishes between advertising for prescription medicines and advertising for medicines available without prescription (over-the counter medicines).
Advertising prescription medicines
You are not allowed to advertise prescription medicines to the public. You may advertise under certain conditions to professionals such as doctors and dentists. The rules can be found in the Code of Conduct for Pharmaceutical Advertising (Gedragscode Geneesmiddelenreclame) of the Foundation for the Code for Pharmaceutical Advertising (Stichting Code Geneesmiddelenreclame, CGR) and Directive 2001/83/EC on the Community code relating to medicinal products for human use.
Inducement is advertising of medicines
Inducement is a form of advertising. It means that you offer money, services or goods to ensure that a medicinal product will be prescribed or used more often. For example if you pay a physician’s costs to attend a convention. Inducements are prohibited although there a few exceptions.
Advertising non-prescription medicines
Subject to certain conditions, you may advertise non-prescription medicines. The advertising must clearly be about medicines, for example. It must also include instructions for use. Furthermore, the advertising must not be specifically aimed at children.