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If you set up a company in the Netherlands, you must choose a company name (trade name). This name must meet the conditions of the Trade Name Act (Handelsnaamwet), which basically means that you have to choose a name that is unique in the sector and region in which you operate.
You have to submit the trade name when registering with the Chamber of Commerce (Kamer van Koophandel, KVK). They will pass on your details to the Dutch Tax and Customs Administration (Belastingdienst). You can also check if your company name is already in use by searching the Commercial Register (in Dutch).
If you wish to use your trade name as a trademark, you must register your trade name at the Benelux Office for Intellectual Property (BOIP).
'Too much like' or 'same as' trade name
If you think another company's trade name is misleading or confusing with regard to your own trade name, you can start proceedings at a district court. You can no longer make a request for a national trade name investigation to KVK.
If you wish to change the name of your company or if you wish to add an additional trade name, you should pass this information on to KVK. You can use the change form for submitting changes to your business details. As with the firsttime registration, in most cases KVK will pass on the information about the name change to the Dutch Tax and Customs Administration.