Plain packaging for vapes and cigars

Published by:
Netherlands Enterprise Agency, RVO
Netherlands Enterprise Agency, RVO
< 1 min read
Nederlandse versie
Effective date: not yet known

What changes?

Do you sell cigars and e-cigarettes (vapes)? Soon these products will have to be sold in neutral packaging. This plain packaging requirement already applies to cigarettes and rolling tobacco since 2020.

Currently packaging for vapes and cigars is often made to look attractive. They may have a look of luxury, for example. The requirement of neutral packaging for vapes and cigars, should limit the appeal of the products.

For whom?

  • manufacturers, importers, and vendors of vapes and cigars


It is not yet known when this change takes effect.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the Lower and Upper Houses (Tweede en Eerste Kamer) of parliament. After publication in the Staatsblad or Staatscourant (Government Gazette, in Dutch) the law can take effect.

Do you think government rules are unclear?

Do the rules create unnecessary administrative burdens? Or do you know how the rules could make doing business easier? You can report this (anonymously) to the Regulatory Reporting Centre (Meldpunt regelgeving).

Questions relating to this article?

Please contact the Netherlands Enterprise Agency, RVO