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If you advertise complex financial products, you must include a risk indicator (risicometer) and a warning statement. This statement reads: 'Loop geen onnodig risico. Lees de Essentiële Beleggersinformatie'. You are obliged to use the warning statements (in Dutch) provided by the Netherlands Authority for the Financial Markets (Autoriteit Financiële Markten, AFM). At present, a ban on advertising for certain high-risk financial products in the Netherlands is being prepared. The AFM is authorised to determine to which products this will apply.
Advertising credit services
If you advertise for credit services, you must be clear about the cost of the loan and mention the highest interest rate. You are not allowed to advertise with promotional rates. You must also include a warning statement and symbol (in Dutch) in the advertisement. You are obliged to use AFM's texts and illustrations for advertising in newspapers, on the internet, radio and television. These texts and illustrations can be download from the AFM's website.
You must also provide your customers with proper information. This information is drawn up according to a fixed format. You will find examples of such information in the Service provision document (Dienstverleningsdocument (DVD) (in Dutch) provided by AFM. For many investment and insurance products with investment elements (Packaged Retail and Insurance-based Investment Products, PRIIP) an Essential information document (Eid) (in Dutch) must be supplied to consumers. The information must contain product information such as:
- The aim of the product.
- How the product works.
- The risks associated with the product.
- The availablity of a cancellation procedure and its financial consequences.
- The consequenses of the purchaser's death
- The cost of the product.
- The product's returns (with examples).