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Step-by-step plan: Making a quotation

Published by:
Netherlands Chamber of Commerce, KVK
3 min read
Nederlandse versie

A quotation is a proposal to a potential customer. In a quotation, you describe which services you can provide for a certain price. And which conditions apply. Customers often compare quotes from different suppliers. Read in these 5 steps how to make a quotation and what you should pay attention to.

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  1. Before you draw up a quotation, you must first have a clear idea of what the client wants. Identify their wishes as well as possible. For example, are you making a quotation for designing a corporate identity? Then ask which parts you need to design. Logo, business cards, and letterhead, or a website as well? This way you ensure that your offer meets their needs.

  2. Describe exactly what work you are going to do for your customer in your quotation. Or exactly which products or services you will provide. Also state the conditions, such as the planning, delivery date/time, and your hourly rate or the total price.

  3. A price quotation is a proposal to your customer; it is not yet a contract. You decide for yourself how to draw up a price quotation. But do set out clearly what you are offering and under what terms and conditions. This will help you avoid misunderstandings. For example, include the following details in your price quotation:

    • your company details
    • your customer's details
    • the date of your quotation
    • the quotation number
    • a summary of the activities
    • your rate or project price
    • the validity period of your quotation
    • any agreements about a prepayment
    • a reference to your terms and conditions

    You may also want to include the following points in your quotation:

    • purchase number
    • contact name
    • request for confirmation of receipt
  4. Drafting general terms and conditions is not mandatory, but it is sensible. In your general terms and conditions, you set out the rights and obligations of your customer and yourself as a supplier. Such as agreements about the payment term. This way you reduce your financial risks. And you avoid misunderstandings or disappointments. Do you include your general terms and conditions with your price quotation? If so, refer to them clearly in the price quotation itself.

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  5. Send your quotation by email. Be sure to send the price estimate in a pdf. This way, others cannot make changes without your knowledge and the layout remains the same. In the email, you write an accompanying text. When a client accepts and signs the quotation and returns it to you, the content of your proposal is legally binding.

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Questions relating to this article?

Please contact the Netherlands Chamber of Commerce, KVK