Marketing: finding potential customers, winning them over, and retaining them, is as important for an online shop as it is for any other business. How do you reach your target audience? And how do you stand out from the fierce competition? Jaap Schepers, owner of marketing consultancy bureau Advies Online, shares his knowledge.
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Who are participating?
![Laureen Peskens](https://production.kvk-dop.bloomreach.cloud/site/binaries/bio/content/gallery/eng-images/webinars-and-videos/panelleden-webinars/laureen-peskens.jpg)
Laureen Peskens
Host
![Emma Hutchison](https://production.kvk-dop.bloomreach.cloud/site/binaries/bio/content/gallery/eng-images/webinars-and-videos/panelleden-webinars/emma-hutchison.jpg)
Emma Hutchison
Co-founder Gin Fling
![Johan Laffra](https://production.kvk-dop.bloomreach.cloud/site/binaries/bio/content/gallery/eng-images/webinars-and-videos/panelleden-webinars/johan_nw.jpg)
Johan Laffra
KVK Business adviser
![Jaap Schepers](https://production.kvk-dop.bloomreach.cloud/site/binaries/bio/content/gallery/eng-images/webinars-and-videos/panelleden-webinars/jaap-schepers.jpg)
Jaap Schepers
Founder Afdeling Online
![Sebastian Pollesello](https://production.kvk-dop.bloomreach.cloud/site/binaries/bio/content/gallery/eng-images/webinars-and-videos/panelleden-webinars/sebastian-li.jpg)
Sebastian Pollesello
Co-founder Capsule Studio