Part 2: Marketing my online shop effectively

Marketing: finding potential customers, winning them over, and retaining them, is as important for an online shop as it is for any other business. How do you reach your target audience? And how do you stand out from the fierce competition? Jaap Schepers, owner of marketing consultancy bureau Advies Online, shares his knowledge.

You can watch this webinar with English subtitles. Just click on the settings symbol and choose subtitles.