Marketing: finding potential customers, winning them over, and retaining them, is as important for an online shop as it is for any other business. How do you reach your target audience? And how do you stand out from the fierce competition? Jaap Schepers, owner of marketing consultancy bureau Advies Online, shares his knowledge.
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Who are participating?
Laureen Peskens
Host
Emma Hutchison
Co-founder Gin Fling
Johan Laffra
KVK Business adviser
Jaap Schepers
Founder Afdeling Online
Sebastian Pollesello
Co-founder Capsule Studio