Cold calling to be banned

What has changed?

Do you use telemarketing? There are some changes in what you are allowed:

• Cold calling is banned. Companies and organisations will only be allowed to phone customers and entrepreneurs without legal personality if they have given their explicit consent for this (opt in).
• Telemarketing aimed at existing customers is limited as well: you can only call them for a limited amount of time. This period will be determined by self-regulation. After this maximum period, they will have to opt in.
• You are no longer allowed to call using a private number, your phone number should always be visible when calling.

For whom?

• telemarketing companies
• entrepreneurs using telemarketing
• entrepreneurs without legal personality (on the receiving end)

When?

This change in the Telecommunications act has come into force on 1 July 2021.