Cold calling to be banned

What changes?

Do you use telemarketing? Cold calling is to be banned. Companies and organisations will only be allowed to phone customers if they have given their explicit consent for this (opt in). Telemarketing aimed at existing customers will be limited as well: you can only call them for a limited amount of time. After that, they will have to opt in. You are no longer allowed to call using a private number, your phone number should always be visible when calling.

For whom?

• Telemarketing companies
• Entrepreneurs using telemarketing

When?

It is not yet known when the law on cold calling will be final.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the upper and lower houses of parliament or proclamation of the Order in Council (Algemene Maatregel van Bestuur, AMvB) or ministerial decree and publication in the Staatsblad or the Staatscourant (in Dutch).