Telemarketing: no more unsolicited calls to your customers

What has changed?

Do you sell products or services by telephone (telesales or telemarketing)? Since 1 July 2026 you are not allowed to call consumers without their consent, even if they are, or have been your customer. These stricter rules aim to protect consumers from pressure.

The new rules do not apply to:

• charities
• lotteries that donate to charities
• publishers of newspapers, weekly magazines, and other periodicals

Businesses were already only allowed to call consumers if they have agreed (given their consent) or if they are customers. With the removal of this exception for customers, unsolicited calls will be further restricted.

For whom?

• entrepreneurs who use telemarketing for sales

When?

This change in the Telecommunications Act has taken effect on 1 July 2026.