Advertising tax
Do you advertise in a way that is visible from the public road, for instance with billboards or illuminated signs? The municipal authority may impose advertising tax.
Find out more or arrange now
at your municipality, province, or water authority
You may have to pay advertising tax (reclamebelasting) on public announcements meant to attract the public’s attention. For example:
- billboards
- light boxes
- signs
- window advertising
- flags
- menus
It is irrelevant whether the advertising is above private or public land.
Advertising on or above public land
Do you advertise on or above municipal land? You will usually have to pay a municipal tax on encroachment on or above public land (precariobelasting). The advertising and precario taxes are often combined in 1 tax assessment.
Advertising on your building
Do you want to advertise on your building? Or do you use free-standing advertising objects? In general, you will need an environmental permit to advertise .
How much is the advertising tax?
The amount of advertising tax can differ per municipality. Municipalities can, for example, charge more advertising tax for large advertisements than for small ones. Or the amount is dependent on the valuation of your building (WOZ value). The rules around this tax and about what constitutes advertising may also vary in different municipalities. There is no maximum amount set by law for this tax.
If you do not agree with the advertising tax
Do you disagree with the advertising tax assessment? You can file an objection. Check with the municipality where your commercial building is located how you can object.