Selling online: how to comply with the (new) rules

This information is provided by

Netherlands Chamber of Commerce, KVK

Webshops and online stores must protect their customers. Stricter rules will come into effect on 28 May 2022. You must always be clear about what you are selling, the price, and the delivery time. Read which laws and regulations your online business must comply with. Use the checklist below to ensure you do not forget anything.

New rules for selling online

From 28 May 2022, you must provide your online customers with more and better information.

You are then obliged to:

  • check consumer reviews
  • provide insight into search results you pay for

And you are not allowed to:

  • post false reviews or have someone else post them
  • show a misleading original price with special offers

The new rules will be implemented across the EU. The rules make it safer for consumers to buy online internationally. And the same rules will apply to you and your foreign competitors.

Basic rules for online sales

If you sell services or products online, you must comply with existing regulations. You must be clear about:

  • who you are
  • what you sell
  • the price you ask and how your customer has to pay
  • how (fast) you deliver
  • the statutory cooling-off period
  • how your customer can place an order

Read which rules for online sales you must adhere to.

Comply with consumer law

If you sell a product or service, this comes under consumer law. This also applies to online sales. For example, your customer must pay the agreed price, and the product you supply must meet requirements and guidelines.

Read what your rights and obligations are as a seller regarding consumer law.

Different rules for sales to businesses

  • Consumer law does not apply to sales to other businesses: in this case, your customer is not entitled to a statutory cooling-off period and different guarantee rules apply.
  • Mandatory prepayment: you can require business customers to pay the entire purchase price in advance. This is not the case for consumers.

Rules for online payments

The law states that consumer customers do not have to pay more than 50% of the amount in advance, although they can do so voluntarily. You can also provide different payment methods. For example:

  • iDEAL: this online payment method lets customers pay in advance through their bank. You must conclude an iDEAL agreement with a participating payment service.
  • PayPal: you can use this payment platform Your customers pay with their PayPal Balance, or a linked bank account or credit card.
  • Buy now, pay later: various payment services provide a payment guarantee on behalf of consumers. These services take over the risk.

Read all rules for online payments (in Dutch).

Trading in crypto

Do you trade digital money or are you a custodial wallet provider? Then you must register with De Nederlandsche Bank (DNB).

Checklist: 3 steps to follow the rules when doing business online

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Questions relating to this article?

Please contact the Netherlands Chamber of Commerce, KVK

This information is provided by

Netherlands Chamber of Commerce, KVK