Ban on displaying tobacco products

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 1 January 2021

What changes?

Do you sell cigarettes, cigars or other tobacco products? From 1 January 2021 tobacco or smoking products may not be visible in your store. The colours or outlines of the packets should not be visible and any place used to store smoking products should be neutral looking. This display ban has already come into force for supermarkets on 1 July 2020.

The ban on displaying tobacco products includes tobacco-like products such as electronic cigarettes and herbs intended for smoking. You may display smoking accessories, such as ashtrays and lighters.

Specialist tobacco shops are in some cases exempt from the ban on displaying smoking products. For this, they need to be registered with the Netherlands Food and Consumer Product Safety Authority (NVWA, in Dutch) and fulfil conditions on for instance product range and (maximum) turnover.

For whom?

  • Night shops
  • Chemists (drugstores)
  • Bars and restaurants
  • Convenience stores
  • Kiosks
  • Tobacco vending machines
  • Petrol stations
  • Web shops
  • All other possible outlets selling tobacco products


The ban on displaying tobacco products will come into force on 1 January 2021. For supermarkets this ban has entered into force on 1 July 2020.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the upper and lower houses of parliament or proclamation of the Order in Council (Algemene Maatregel van Bestuur, AMvB) or ministerial decree and publication in the Staatsblad or Staatscourant (in Dutch).

This information is provided by

Netherlands Enterprise Agency, RVO