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Do you have a specialist store that sells tobacco, e-cigarettes and e-liquids? You will no longer be allowed to advertise these products in or outside your store. That includes wall signs and displays in your shop window.
Which stores are allowed to advertise in their shop? Only stores that are exempted from this ban, the so-called exempted specialist stores:
- Tobacconists that sell only tobacco products, smoking accessories, lottery tickets and papers and that are registered with the Netherlands Food and Consumer Product Safety Authority (NVWA, in Dutch);
- Existing small businesses with an annual turnover of at most €700,000 and that have more than 75% turnover from tobacco products that have been registered with the NVWA (in Dutch) before 1 January 2021.
- stores that sell among others tobacco products, e-cigarettes, and e-liquids.
This change in the Tobacco act (Tabaks- en rookwarenwet) will come into effect on 1 July 2022.