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Ban on tobacco advertising for specialist stores

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 1 January 2021

What changes?

From 2021, if you have a specialist store that sells tobacco, e-cigarettes and e-liquids, you will no longer be allowed to advertise these products in or outside your store. That includes wall signs.

The ban on advertising is part of the National Prevention Agreement (Nationaal Preventieakkoord). This agreement specifies a number of actions aimed at reducing smoking.

The ban does not apply to:

A specialist store is a point of sale that has:

  • its own (closable) access
  • a (selling) floor area of at least 10 m2
  • carries at least 90 brands of tobacco or tobacco related products

For whom?

  • Specialist stores that sell tobacco products.


The change is expected to come into effect on 1 January 2021.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the upper and lower houses of parliament or proclamation of the Order in Council (Algemene Maatregel van Bestuur, AMvB) or ministerial decree and publication in the Staatsblad or the External linkStaatscourantExternal link(in Dutch).

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Questions relating to this article?

Please contact the Netherlands Enterprise Agency, RVO

This information is provided by

Netherlands Enterprise Agency, RVO