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Ban on tobacco advertising extended to stores

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 1 July 2022

What changes?

Do you have a store that sells among others tobacco, e-cigarettes, and e-liquids, for instance a convenience store? And do you advertise these products in your shop? You will no longer be allowed to advertise these products inside or outside your store. That includes wall signs and displays in your shop window.

Which stores are allowed to advertise in their shop?

Only stores that are exempted from the display ban, the so-called exempted specialist stores, are still allowed to advertise in their shop:

For whom?

  • stores that sell among others tobacco products, e-cigarettes, and e-liquids.


This change in the Tobacco act (Tabaks- en rookwarenwet) will come into effect on 1 July 2022.

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This information is provided by

Netherlands Enterprise Agency, RVO
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