Business.gov.nl
Logo of the Dutch government

Discounts cannot be misleading

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 28 May 2022

What has changed?

Do you work in retail? And do you offer discounts? The initial amount you are giving the discount on (‘from’ amount) must be the lowest price you have used in the 30 days before the discount takes effect.

Sometimes sellers increase a product’s price, to lower it shortly after. They then present this as a significant reduction in price. The government now imposes rules to end these practices. Their aim is to prevent consumers being misled.

The new rule specifies that the original price on which you give a discount (the price ‘from’), must be the lowest price that you offered the product for in the last 30 days.

There are 3 exemptions:

  • progressive lowering of a price (promotions with a continuously increasing discount)
  • products that have not yet been on the market for 30 days (introduction discount)
  • perishables (products with a ‘Use by’ date)

For whom?

  • entrepreneurs offering products with a discount

When?

The ‘Decree on price indication’ has entered into effect on 28 May 2022. This is a result of the entering into effect of the Implementing act on the directive for modernising of consumer protection on 28 May 2022.

This article is related to:

This information is provided by

Netherlands Enterprise Agency, RVO
FAQPartnersContactAbout usDisclaimerPrivacy and cookiesAccessibilityOndernemersplein (Dutch)Business.gov.nl is an initiative of:Netherlands Chamber of Commerce, KVKNetherlands Enterprise Agency, RVOImmigration and Naturalisation Service, INDTax and Customs Administration, BelastingdienstGovernment.nlStatistics Netherlands, CBSNetherlands Vehicle Authority, RDWDigital Trust CenterEuropean Commission Point of Single ContactBusiness.gov.nl is the Dutch Point of Single Contact for entrepreneurs.Accessibility level: W3C WAI-AA WCAG 2.1