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New rules for selling alcohol

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 1 January 2021

What changes?

Do you sell alcohol (off-licence)? Age verification rules will be more strict, especially for web shops and delivery services that sell and deliver alcohol. Online vendors of alcohol are responsible for age verification from order to delivery.

Vendors must limit discounts to at most 25%. Special offers for alcohol such as ‘buy two, pay for one’ will not be allowed any more.

The Dutch Food and Consumer Product Safety Authority (NVWA) is responsible for the supervision on online sales and special offers for alcohol.

For whom?

  • liquor stores (off-licences)
  • supermarkets
  • wine merchants
  • hospitality industry (on-licences such as pubs, restaurants)
  • online suppliers of alcoholic beverages
  • (mail) deliverers
  • commercial pick-up points

When?

This change to the Licensing and Catering Act is expected to come into force on 1 January 2021.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the upper and lower houses of parliament or proclamation of the Order in Council (Algemene Maatregel van Bestuur, AMvB) or ministerial decree and publication in the Staatsblad or the StaatscourantExternal link (in Dutch).

This article is related to:

This information is provided by

Netherlands Enterprise Agency, RVO