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Product price labelling

This information is provided by

Netherlands Enterprise Agency, RVO

If you offer products for sale, either online or in a shop, you should label prices clearly. Read more.

Do you offer products for sale to consumers? You should clearly label the prices of these products. This applies to both regular shops and webshops. You have to include the following information:

  • The price in euros (including VAT)
  • Packaged products should also indicate the price per unit (kilo, litre, metre etc), so that customers can compare prices more easily
  • The price should be legible (from a small distance)
  • Products that are displayed in a shop window should clearly show prices. These should be legible from outside

Advertisements and offers

Price labelling regulations also apply to advertisements:

  • If the regular price of a product is the recommended selling price, this must be clearly indicated
  • If you offer a discount, you must have used the original price no longer than 3 months before
  • Indicate clearly when the prices used in your offer or advertisement apply
  • If there are any additional costs, this should be clear

Exemptions

In some cases and for some products, you do not have to display the price or the price per unit or measurement. The Ministry of Economic Affairs and Climate Policy gives an overview of the exemptions included in the Dutch Price Labelling Decree (Besluit Prijsaanduidingen, in Dutch). The following rules apply:

  • Art and antiques do not need a price label
  • Products sold at an auction do not need a price label
  • Different products that are being sold in one package do not need a price per unit
  • Products that are sold separately do not need a price per unit

Incorrect prices

Did you state an incorrect price on your website or advertisement? You may have to sell the product for the incorrect price.

  • Should the customer have understood that the price was not right? For instance, is your incorrect price so far below the average selling price, it is clear you must have made a mistake? You do not have to sell the product for the incorrect price
  • Could the customer not have understood that the price was not right? For instance, is the difference between your incorrect price and the average price not that big? You have to sell the product for the incorrect price

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This information is provided by

Netherlands Enterprise Agency, RVO
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