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Web shops and online platforms should do more to protect customers

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 28 May 2022

Web stores and online platforms must do more to protect consumers. Fake reviews, for instance, will be banned. Find out more.

What has changed?

Do you own a web store or an online platform? You should offer your customers more and better information.

  • You may not show search results without making it clear if it concerns paid advertising or other paid means to be placed higher up in the search results.
  • You must check consumer reviews on authenticity.
  • There will be a ban on submitting fake consumer reviews or having these submitted on your website or platform.
  • Consumers will have more rights if they submit personal data when using 'free' digital services, such as for instance social media.

These new rules are implemented EU-wide. This ensures consumers can easily make online purchases in other countries. Also this ensures a more level playing field for businesses on the European market.

For whom?

  • web stores (web shops)
  • online platforms


These changes, that follow from EU Directive 2019/261 on the better enforcement and modernisation of consumer protection, has entered into force on 28 May 2022.

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This information is provided by

Netherlands Enterprise Agency, RVO
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