Web shops and online platforms should do more to protect customers

This information is provided by

Netherlands Enterprise Agency, RVO

Effective date: 22 May 2022

What changes?

Do you own a web store or an online platform? You should offer your customers more and better information.

You may not show search results without making it clear if it concerns paid advertising or other paid means to be placed higher up in the search results.

  • You must check consumer reviews on authenticity.
  • There will be a ban on submitting fake consumer reviews or having these submitted on your website or platform.
  • Consumers will have more rights if they submit personal data when using ‘free’ digital services, such as for instance social media.

These new rules will be implemented EU-wide. This ensures consumers can easily make online purchases in other countries. Also this ensures a more level playing field for businesses on the European market.

For whom?

  • web stores (web shops)
  • online platforms


It is expected that these changes, that follow from EU Directive 2019/261 on the better enforcement and modernisation of consumer protection, will be in force from 22 May 2022.

Please note: The effective date of this measure is not yet final. Entry into force is subject to its passing through the upper and lower houses of parliament or proclamation of the Order in Council (Algemene Maatregel van Bestuur, AMvB) or ministerial decree and publication in the Staatsblad or Staatscourant(in Dutch).

Questions relating to this article?

Please contact the Netherlands Enterprise Agency, RVO

This information is provided by

Netherlands Enterprise Agency, RVO