Logo of the Dutch governmentGo to homepage

Government support for entrepreneurs

Guide for starting a webshop

This information is provided by: Netherlands Enterprise Agency

If you intend to start a webshop in the Netherlands, you must comply with various rules and regulations. You can use this guide to quickly determine which obligations you must fulfil.

The guide serves merely as a guideline. Several steps can be carried out at the same time. You may need to fulfil other obligations as well.

1. Register with the Dutch Business Register and Dutch Tax Administration

New businesses must be registered with the Dutch Business Register. They will pass on your details to the Dutch Tax and Customs Administration. You therefore do not need to register separately with them.

2. Report a home business

If you intend to start a home-based webshop, you will usually have to report this intention to your local municipal authority. If you rent, you will also have to ask permission from your landlord.

3. Register your domain name (Internet address)

You have to apply to a domain name registrar to register and purchase a domain name. The registrar will submit a registration request on your behalf to the organisation that administers domain names.

4. Organise the transfer of copyright

If someone else builds the webshop for you, you will only be permitted to modify the website yourself if you hold the copyright. Preferably, the designer should waive his personal rights. Another possibility is a licence for use.

5. Draft the general terms and conditions

The general terms and conditions include rules about payment, delivery times, guarantees and disputes. You can use the specimen terms and conditions drawn up by the Dutch Home Shopping Organization (Thuiswinkel.org).

6. Give clear information on your website

Your website must clearly state your company’s identity. Besides your address details you state your business register number and your VAT number. You must also inform customers about the price and features of your products, the method of payment and the delivery details.

7. Ask your customer's permission in advance, to place cookies on their computer

A cookie is a small file that saves internet settings on your customer's computer. You can follow their surfing behaviour or place targeted advertisements. Your customer must give you permission to do this.

8. Make certain that your customers’ personal details are safe

You must handle customers’ personal details with due care. Customers’ personal details must be secured against loss or theft, for example. Please be advised by your internet hosting provider on available security options.

9. Ensure that your customers are able to pay securely

Secure payment is possible with a secure internet connection. A secure internet connection includes 'https' in your browser’s URL.

10. Send order confirmations in writing

You must send customers an order confirmation in writing, enclosing your general terms and conditions, your guarantee conditions and your contact details. Your customer must receive this information – at the very latest – when the product is delivered or the service is provided.

11. Observe the rules on email advertising

You are not permitted to send emails or make mobile phone calls to private individuals or companies for advertising purposes without their prior consent.

Other possible steps:

1. Follow the rules on selling alcohol

You may only sell high-alcohol beverages via a webshop if you have an off-licence permit or a licence under the Licensing and Catering Act. You do not need a licence to sell low-alcohol beverages.

2. Follow the rules on selling tobacco

The online sale of tobacco is permitted. You can publish an overview of tobacco products (with or without logos) and a price list on your website, but you must not recommend any specific product.

This information is provided by:

Netherlands Enterprise Agency

Any further questions?

Netherlands Enterprise Agency +31 (0)88 602 44 44